Fashion

Is Louis Vuitton treating South Africans similarly to how they treated Oprah Winfrey?

todaySeptember 21, 2023 44 1 5

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    Louis Vuitton SA Aura Collection 2023 @kliberache lawrence manyapelo


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We are reminded that Louis Vuitton also refused to sell the American billionaire Oprah Winfrey their Louis Vuitton in Rome, Italy, clearly because she is black, in light of recent complaints from South African luxury goods customers who are also Louis Vuitton customers about the store’s unwelcoming atmosphere in Johannesburg, Sandton.  Luxury brand known for signature monogrammed handbags, luggage & more is under South African Twitter fire for its unwelcoming aura in their Sandton store.

Only allowed to buy a Louis Vuitton because she is Oprah Winfrey?

Oprah Winfrey, a mother of South African girls, stopped at one of the shops where the bags Gayle King’s daughter admired but was informed that the bag can only be sold to Italians when traveling to Italy with her closest friend Gayle King. Only after the store manager recognized the customer as “Oprah Winfrey” was Oprah permitted to purchase the bag for Gayle’s daughter and given the respect they should have received in the first place.

Is Louis Vuitton treating South Africans similarly to how they treated Oprah Winfrey? is the question that pops into mind. Furthermore, “should be a thing that is normalized”? Given that South Africa is the origin of humanity and provides mineral resources to numerous luxury companies on a global scale, it should be illegal for brands to treat black clients in Africa any differently than they would treat white customers in upscale establishments.

What can South Africans do to change the situation?

As a likely purchaser of Louis Vuitton items, basically laying an objection through legitimate channels ought to raise an inside business caution for Louis Vuitton to take care of the issue. Among numerous things, the last thing a major brand like LV needs is terrible exposure influencing their sales negatively. A larger part of their clients in South Africa are without a doubt African, and they wouldn’t risk loosing possible African clients due to continues bad exposure. On the other hand you can arrange your Louis Vuitton Online from an alternate nation, and have it conveyed in South Africa or next when you go voyaging.


Piece by @Kliberache

Written by: Vidar Online Fashion Radio

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